Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

Sonja Gardien's Studio 541 has taken on the Auckland art scene, showcasing both emerging and established photographers. We took some time out to chat about what it takes to run a gallery space, and what photographers need to know before they submit their work. Sonja wanted to create a space for photographers to exhibit, learn, meet and be inspired. “It’s important to identify a niche," she says. "There are a lot of galleries around. You need to be different. It seemed logical to utilise Studio 541, not only for a gallery, but also as a space to attend workshops and To View More >>

[caption id="attachment_17731" align="alignnone" width="500"] © James Yeats-Brown[/caption] James Yeats-Brown is a leading UK social photographer specialising in children's portraiture and the creation of family albums. He asks why shooting for a fee or commission shouldn't work in the social sector, since it's common in other areas of photography, and thinks a sales model based purely on speculative product upselling is dangerous these days - mainly thanks to new consumer-oriented products from Apple, Blurb, Photobox etc. This began as a comment on Ian's post suggesting the Shoot and Share model To View More >>

I'm a bit frustrated! We have two new initiatives to launch but we can't get either out until next week, so I thought I'd try and clear up a few misconceptions about SEO... SEO comes to mind for two reasons. First, in Ian's 14 Tips post a while back he said (rather carelessly!), "10. Link to the venues, florists, dressmakers and other vendors who were connected to the event - another Workspace feature. They'll love you for it, and linking is great for SEO." Someone commented, "Yes, linking is great for SEO, but for the [site] you are linking to, not for you… I'm always wary about linking to…vendors' To View More >>

Hello dears, if you're like me you find the modern inter-web and computer thingamys a little overwhelming. in fact I had a conniption the first time my nephew plugged my Macintosh SE into a network and I've never been really comfortable since. But I like what it lets me do, so I struggle along. I did peek in my iTunes music folder once (looking for my old Tom Jones and Seekers' records) but I thought, "Good grief, that looks complicated," and I've never looked again. I suspect that's exactly what Apple want. They don't even mention their "back end" (nasty expression) because you can really get To View More >>

Like many good things, and all great albums, Musée begins with a story. In fact it begins with three stories, and the real magic is how they weave together... The first begins several years ago with a traveller on a bus in Spain, who strikes up a conversation with the woman sitting next to him. They like each other enough to introduce themselves. He's a wedding photographer from the far side of the world, in Spain on a scholarship. She's a paper conservator living in England, home to visit her family in Barcelona - and as it turns out, later, in love. The photographer and the conservator To View More >>

Like many good things Musée begins with a story. In fact it begins with three stories, and the real magic is how they weave together... The first begins several years ago with a traveller on a bus in Spain, who strikes up a conversation with the woman sitting next to him. They like each other enough to introduce themselves. He's a wedding photographer from the far side of the world, in Spain on a scholarship. She's a paper conservator living in England, home to visit her family in Barcelona - and as it turns out, later, in love. The photographer and the conservator like each other enough to swap To View More >>